Pest Swot Analysis of Adidas Essay Example

Pest Swot Analysis of Adidas Essay Lopito Jan 25, 2008 Addidas- You are consultant of the company. PEST/SWOT etc Introduction Adidas is a company that manufactures shoes and sport apparel. The founder is Adolf Dassler who is German. The name created by combination of the name and surname Adi Dassler, who started producing shoes in 1920s with the help of his brother Rudolf Dassler. That make costumer, to recognize Adidas is three parallel stripes of the same color. Slogan: â€Å"IMPOSSIBLE IS NOTHING† 1. History 1949-2005 Due to the death of Adolf’s son (Horst Dassler), the Company was bought in 1990 by Bernard Tapie. Back then Tapie was specialist of rescuing bankrupt companies. Next step was to change the place of production to Asia and make a promotion campaign by using a famous person as Madonna (famous singer). In 1992 economical problems lead Tapi to sell Adidas to Lyonnais bank. Lyonnais sold Adidas to Robert Louis-Dreyfus who was also the president of the Olympique de Marseille football team. In 1997, Adidas AG acquired the Salomon Group, and its corporate name was changed to Adidas-Salomon AG. Seven years later, top English fashion designer Stella McCartney launched a joint-venture line with Adidas. This line was a sports performance collection for women called Adidas by Stella McCartney. After 2 years, Adidas introduced the Adidas 1, the first ever production shoe to utilize a microprocessor. In August 2005, Adidas bought rival Reebok. At the same time sales had been closer to those of Nike in North America. The acquisition of Reebok would also allow Adidas to compete with Nike worldwide as the number two athletic shoemaker in the world. We will write a custom essay sample on Pest Swot Analysis of Adidas specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Pest Swot Analysis of Adidas specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Pest Swot Analysis of Adidas specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Three months later Adidas released a new version of the Adidas 1, make it better, stronger and faster. On April 11 2006, Adidas announced an 11-year deal to become the official NBA apparel provider. 2. Products Adidas manufactures anything related to sport, like shoes, clothes, watches, balls, Sunglasses, Protective Equipment, etc. You can purchase Adidas almost anywhere. Except original stores that placed in every city in every country; you can find them also in super market as perfume shower gel etc, or in jewel store as watches. The pricing for per of shoe fluctuate 60 to 250 Euros, High price for most people; justifiably for High quality materials that company use. †¢PLANING Mission Statement â€Å"Our mission is to become the best sports brand in the world. To that end, we will never equate quantity with quality. Our founder Adi Dassler was passionate about sports. For Adi, the athlete came first. He gave those on the field, the court and the track the unexpected and the little differences that made them more comfortable and improved performance. This is our legacy. This is what the brand stands for. This will never change. † Vision Passion for sport. This is adidas. We consistently bring our passion to every single sport, wherever and whenever it is played. Whether its football in the park or the 100 meters at the Olympics we have been there, we are there now, and we will always be there. Our dream is to bring our passion for sport, the athlete and the product, to anyone who comes into contact with adidas. Objectives We are innovation and design leaders who seek to help athletes of all skill levels achieve peak performance with every product we bring to the market. We are a global organization that is socially and environmentally responsible, creative and financially rewarding for our employees and shareholders. We are committed to continuously strengthening our brands and products to improve our competitive position and financial performance. In the medium term, we will extend our leading market position in Europe, expand our share of the US footwear market and be the fastest growing major sporting goods supplier in Asia and Latin America. The resulting top-line growth, together with strict cost control and working capital improvements, will drive over-proportionate earnings growth. Decision-making style: Centralized / programmed S. W. O. T. Analysis Strengths †¢In many invents is the biggest sponsor †¢Strong management team †¢Brand recognition and reputation †¢Diversity and variety in products offered on the web (footwear, apparel, sporting equipment, etc. ) †¢Strong control over its own distribution channel †¢No bad reputation like child labor or environment pollution †¢In the Soccer industry, Adidas has a stronghold Weaknesses †¢High prices in some products †¢E-commerce is limited to USA The direct sale to consumers is creating conflicts with its own resellers †¢Online customer service not helpful or easy to find Opportunities †¢Increase female participation in athletics â€Å"Adidas by Stella McCartney† †¢Collaborate with other online retailers to offer Adidas products †¢Possibility of outsourcing the web development and e-commerce to a third party developer Threats †¢Nikes strong reputation in the footwear and apparel industry †¢Negative image created by the sponsored athletes (i. e. Kobe Bryant and his sexual assault case) †¢Increase in the Price of Raw materials Continuing challenges in import/export duties PEST Analysis Political Adidas policy is to control and monitor hazardous substance to protect human health and environment one of those is to eliminate PVC making progress in finding substitutes like polyurethane, ethyl vinyl, silicones thermoplastic rubber. Adidas also provide training sessions on employment standards and HR systems, health and safety is important for the company. Establishing teams to manage and monitor SARS in Asia factory, washing stations, disinfectant units. Finally Adidas protects and supports the rights of its employees by following all the current employment laws. Economical As a multinational company adidas helps countries to decrease unemployment by increasing every year the number of employees. The Industrial Production Growth Rate in Germany was 1% in 2001-3, 2004 become 1. 7%. Adidas is a reason of this increase Because of the big sponsorship in 2004 Olympic Games. As exporting to Europe is not too expensive as it was before, Europe since 2002 has own money (euro) and the borders are not so tight. Labor salary is high in Germany and France but not so expensive in China (Suzhou). This is the reason that most of factories located in Asia. Social Adidas products declare in any raise, age, religion, and lifestyle, always in fashion with special design in any of product. Focus in people who like sports and athletes, almost everybody can purchase adidas products. Technology Adidas join into technology by make up the world’s first â€Å"smart shoe†, adding a microchip inside the shoe and wireless mp3 player. Also using hot melt system of the production that is environmentally safe, using heat-activated adhesives. The packaging that company use, are suitable for transportation over long distances, humid conditions and extreme temperature changes and use recycled paper and other environmentally-friendly packaging materials. As many competitors that Adidas has, the external environment can’t be no other by dynamic. BCG Matrix Apparel Watches Footwear Eyewear Strategy Formulation By created a collection for women called Adidas by Stella McCartney† more women prefer to buy adidas, also the technologies that add in shoe and watches. The price fluctuant lower to higher to declare most of the people. Miss Eliot (famous singer) promotes adidas. Furthermore it lets customers know that adidas care about environment and doesn’t have sweatshops. Life Cycle †¢ORGANIZING Organizational Chart Adidas is a mechanistic organization. As a large, international organization with thousand of employees, oddly has organic elements by giving opportunity to employees to express their thoughts and opinion as explain above. The company puts many targets that need team work; conclude that Adidas has task culture. Communication channels Adidas emphasizes a lot on the communication channels. It supports that creating effective communication channels through the regions at Liaison Office (LO) and factory level is a constant challenge. Adidas internet-based ‘Ask the Management’ forum gives employees throughout the regions an opportunity to raise concerns and post questions to top management. Due to the fact that there is full and open communication at work employees are most highly motivated and make their greatest contribution to the business. The existence of the plenty flow of information and ideas among employees develop productivity and minimize confusion, duplication, and unproductive conflict. Employees The welfare of the employees is significant for Adidas family. Adidas identified that in order to achieving the goal to be the global leader in the sporting goods industry depends on the talents, enthusiasm and dedication of the employees. In order to success their satisfaction Adidas uses various methods. Some of these are: †¢organize transport to our perations centers †¢provide medical insurance for staff located in different cities †¢improve the housing accumulation fund and social retirement fund coverage †¢introduce flexible working hours in the LO †¢provide annual performance bonus for eligible employees †¢Make internal agreements on the use of internet, (mobile) phone and E-mail, on reintegration of employees coming back from parental leave, and on on-call service †¢Support th e existence of formal work council, etc. Continuous training is very important. This is way numerous seminars are continuously organized regarding all the levels of employment. As it is mentioned before, Adidas believes that employees and their talents are critical to the continuing commercial success. For this reason it indentified the need to create HR strategies that could be implemented globally. Adidas created a Global Salary Management System which responsibility is to motivate employees through different ways of remuneration and through offering various attractive compensation systems. Type of employees/ Skills Adidas as a large international company occupies thousand of employees of different ethics, cultures, and race. Due to the existence of the HR department the potential problems are eliminated. As Adidas has to cover many different job positions, the skills that are demanded are various. HR department recruits both low and high skilled employees depending on each job description. Diversity exists in all maters because there are employees of different age, gender, race, nationality and religion. †¢LEADING Board of Directors Adidas has executive and supervisory board. The executive board is composed of four members who reflect the diversity and internationality of the Group. Supervisory board made by six members that representing the shareholders and six members that representing the employees Leadership style As Adidas let to understand, support employees; taking in consideration their opinions, should be Democratic style. On the other hand, a big company like Adidas can’t be only democratic, should use and authoritarian style too. It depends in what situations have to deal with. †¢CONTROLING Adidas strategy emphasized Total Quality Management (TQM), supported by integrated software systems and code-related labor practices as devices used to reduce unit costs. Monthly monitoring of machine usage and waste reduction, machine leasing and sharing across the five components that comprise the group and a more transparent purchasing system also helped to increase recent performance. As consultant of the company I assume that Adidas after so many years is still in the second place in sports sales. The mission statement declares that our goal is to become the best sports brand in the world. Our slogan is â€Å"impossible is nothing†, imagine how effective will be if achieve the first place of sales. Then our slogan will be meaningful, and powerful. Now impossible is nothing, is the microprocessor and a wireless mp3 player in a shoe. The slogan will be general and not specific. To achieve our mission statement should inform people about the actions that we take against pollution and child laboring. How a company like Adidas, which everything works fine; care about labors and with healthy reputation still in second place? In my opinion marketing department should keep more inform the stakeholders and make more sophisticated advertisements to attract customers. It was a good move to be sponsor in Olympics of 2004, but should be always â€Å"up to date† by sponsorship, advertisements TV/streets etc. To let people, understand that Adidas have power and budget. And finally, we have to find what Nikes has that we don’t? Nike should be in third or fourth place, but still in first? Why, with so bad reputation? What is this that makes customers loyal to Nike? Solve these questions and develop it. Then the first place is ours!

Encounter with the Indians

Encounter with the Indians Father Paul le Jeune provides a detailed description of the Savages religion, their virtues and vices. According to Jeune, the Savages have a well-developed system of religious beliefs, although they confess they do not know who has created the world and how it was created (23). Jeune claims that, despite numerous beliefs and religious principles followed by the Savages, their religion is nothing but a prayer (23). He compares the Savages religion to superstition and does not take it seriously.Advertising We will write a custom essay sample on Encounter with the Indians specifically for you for only $16.05 $11/page Learn More Much more serious is Jeunes description of the Savages virtues and vices. He starts with the analysis of their physical attributes. Savages are presented as strong, erect, tall, and well proportioned (23). Among others, Jeune points to the goodness of the Savages mind (24). Unlike the civilized Europeans, the Savages are not ruled by av arice and ambition, and this is why they can be considered as happy. They pretend that they cannot get angry, simply because they do not want to spoil their happiness with anger (Jeune 24). The author even suggests that the Savages are so patient and modest, that the civilized world should be ashamed of it. These people are closely attached to one another, although they have numerous vices and imperfections. Jeune claims that the Savages are proud and haughty (25). They do not know anything about compassion and are not moved by others sufferings. They are also prone to deceive one another: lying for a Savage is almost the same as talking (Jeune 26). They do not know anything about truth and secrets. They do not know which information should be kept private and which should be shared with others. They do not welcome those, who are not part of their unity and do not encourage anyone to interfere with their tranquility and peace. The Trail of Tears In his letter, Ross provides argument s against the removal of the Cherokee from their land. At the heart of his argument is the claim that the Cherokee people have gone a long way to a higher social status. They had to abandon their savage habits and beliefs. Ross supports the legitimacy of the agreement made between the Cherokee people and the government, and he is confident that the provisions of this agreement cannot be violated. In Rosss view, the Cherokee nation is legally free to live on their land. It is the land where they have managed to accumulate considerable material belongings. The removal of the Cherokee from their land would become a betrayal and a measure of the low reliability of the governments promises. At the same time, Ross lists the obstacles facing him in the removal of the Cherokee people to the West, chief among others being the scantiness of the food ration provided to the native people (28). Ross also refers to the irregular nature of the proceedings that were guaranteed under the contract ma de with the government. The quality of the food provided is poor, and it comes as no surprise that the Cherokee refuse to accept and use it.Advertising Looking for essay on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More At the same time, the prices on the basic food products are skyrocketing, which renders the monetary commutation provided to the Cherokee as too scarce to guarantee saturation and survival. Ross fears that, very soon, the native people will find themselves at the edge of hunger. He reports the numerous health and wellbeing problems that demand an instant remedy; otherwise, the people, who have been moved to the new land, will hardly have a chance for survival. Letters from Black Union Soldiers The letters sent by the African American Union soldiers reveal the hopes and concerns they had regarding their obligations and social position during the war. One the one hand, African American soldiers were proud of being an essential part of the war for freedom. They were almost unanimous in their commitment to the goals and principles of the Union Army. On the other hand, it was not uncommon for the Black soldiers to express dissatisfaction with the way they were treated. They were not happy about the pay and compensation they received for the same set of efforts and achievements accomplished with their White compatriots. They did not like the distrust they were facing because of their skin color and origin. Nevertheless, when the number of African American soldiers reached two hundred thousand, the Union Army became a force of unbelievable power and strength. The way African American soldiers viewed their place in the society also changed. They suddenly realized that they were more powerful and skillful than they could have ever imagined. In their letters, African American soldiers share their impressions from being able to release the former slaves from the chains of oppression. They sound proud and self-confident about their ability to influence the fate of their people. Healing Wounds Cornelia Hancock tells the story of her professional and individual commitments. These commitments are not supported by her family. However, they help her realize the importance of her healing and helping strivings. Cornelia describes the ways, in which her psyche responds to the sufferings of the soldiers around her. She develops a deep sense of compassion towards the physical and emotional sufferings of the wounded soldiers. At the same time, she manages not to lose the sense of responsibility that falls on her. She compares her nursing mission among the soldiers to a shipwreck in a desert island, where the team of the living medical professionals, like surviving mariners, fight for the lives and health of their compatriots.Advertising We will write a custom essay sample on Encounter with the Indians specifically for you for only $16.05 $11/page Learn More A s mentioned earlier, Cornelias family does not support her manlike commitment to working in the conditions of war. From her letters, it becomes clear that she constantly tries to justify her choices. She writes to her mother that her actions and obligations in the field hospital would hardly seem normal for a woman of her position at home. Still, she feels comfortable and does not want to leave. The mere fact that she has come against everyones will tells much about her strong desire to be helpful to people. Cornelia also expresses huge consolation with regard to the escaped slaves. She writes that many slaves become free, as their Army is advancing (Hancock 306). They join the Army, but their physical condition is often beyond acceptable. Cornelia views her role as a provider of quality help and compassion to the men and women, who have escaped slavery. She is ready to assist them in their journey to freedom. A Slave Insurrection Nat Turner was known for having organized one of the most sensational and, actually, productive slave uprisings in the 19th century. However, the story he shares in his interview with Thomas R. Gray sounds confusing. Thomas R. Gray, who had interviewed Turner just before his execution, sought to present his figure as a religious fanatic and a person, who was emotionally and mentally unbalanced. When it comes to the motives of the uprising, Turner speaks about his childhood and the history of his freedom philosophy. He claims that, since his earliest years, he has been extraordinarily talented and advanced. Not surprisingly, his grandmother kept telling him that he was intended for some great purpose (201). One day he heard a loud noise coming from heavens. Since then, he and his supporters had been creating and re-writing the schemes of the future uprising. When the uprising started, Turner and his team did not have any clear plans. This is, probably why the uprising organized by Turner eventually failed. The motives presented by Tho mas R. Gray also remain unclear. Most probably, Turner knew what they wanted to achieve as a result of the uprising, but Grays mission differed greatly from what his interviewee wanted to accomplish. I do not see any explicit differences within the text, but I see that the narrative report published by Thomas R. Gray creates a very controversial picture of Nat Turners figure. Given the differences in Grays and Turners views on the slave uprising, it is difficult to accept this information as trustworthy. Crossing the Continent This story is a detailed account of the ambitious journey that was accomplished by Meriwether Lewis and William Clark in the 19th century. Their mission was to explore the vast unknown territories of the North American continent, their geography and plants. The two explorers describe the incident when, in August 1805, one of the teams interpreters almost capsized their canoe. The canoe was carrying numerous articles, which were indispensably essential to the e ntire group.Advertising Looking for essay on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, one of the most colorful and important was the meeting with the chief. It is not difficult to imagine what Chief Cameahwait felt upon his encounter with the group of the white travelers. Most likely, he felt interest in what the newcomers wanted to show and share but remained wisely alert. At that time, the relationships between the Native Americans and the government were tense and controversial, which could readily lead to conflicts between the travelers and the natives. Still, the two explorers managed to gain almost unilateral support among the natives, by presenting them with wonderful goods and gifts, while also sharing the purpose of their explorative mission with them. Lewis and Clark told the natives of the friendly dispositions the government had towards them. They also suggested that their mission would help them discover new and more effective ways to deliver merchandize to the native tribes. They were confused and even surprised at the sexual mores that were go verning natives daily activities, where a man was allowed to have more than one wife, and where dozens of people died of the incurable venereal diseases. By the end of their mission, Lewis and Clark suddenly realized why Native Americans were so distasteful of the Spaniards. The explanation was simple: the Spanish were too discriminative in their attitudes towards the Natives, and such discrimination could never lead to the development of any productive ties between them.

Terrorism and Policy Essay Example | Topics and Well Written Essays - 1250 words

Terrorism and Policy - Essay Example The congress and public alike supported the Bush administrations efforts to stop another incident, one of the first of which was establishing the Office of Homeland Security less than a month after 9-11. This newly formed department’s mission was â€Å"to develop and coordinate the implementation of a comprehensive national strategy to secure the United States from terrorist threats or attacks† (David, 2002). The actions taken by the federal government have been as extensive as they are controversial. Some submit that the government has overstepped its Constitutional authority enacting policies and laws which intrude on the privacy of American citizens while others believe these steps are necessary to protect lives and property. An overview of the strategy implemented by the government to prevent and respond to a terrorist attack will be presented along with both sides of the constitutional controversy emanating from the implementation of the PATRIOT Act. The National Strategy for Homeland Security formulates delegate’s homeland security operations in six crucial groups, intelligence and forewarning, transportation and border security, national counterterrorism coordination, defending vital infrastructures, guard against a catastrophic terrorist attack, preparedness and emergency response techniques. â€Å"The strategic objectives of homeland security in order of priority are to: Prevent terrorist attacks within the United States; Reduce America’s vulnerability to terrorism; and Minimize the damage and recover from attacks that do occur† The Department of Homeland Security has been instrumental in assisting, providing instruction and funding first respond teams in cities across the country. These programs are designed to ensure â€Å"emergency response professionals are prepared, equipped and trained for any situation and by bringing together information and resources to prepare for and respond to a terrorist at tack, natural disaster or

Different Aspects Of Journeys Research Paper Example | Topics and Well Written Essays - 1500 words

Different Aspects Of Journeys - Research Paper Example Furthermore, Frost’s poem mainly describes the options of the speaker in taking one road over the other, thus, the focus is more on the roads themselves or the journey itself. On the other hand, Welty’s short story is more focused on the character of Phoenix, and how the journey she is taking is simply a means to show her qualities, convictions, and characteristics as a person. This paper will explore the different ways by which these two pieces tackled the topic of taking a journey. The poem â€Å"The Road Not Taken, by Robert Frost, tells of the speaker who happens to chance upon a fork in the road in the woods. The two roads that lay before him are both littered with untrodden leaves until finally, the speaker chooses one of the roads telling himself that someday he will take the other, though of this, he is also doubtful. The speaker further goes on to say that someday, he will be reporting about how his journey turned out to be. On the other hand, the short story â€Å"A Worn Path† by Eudora Welty talks about the journey of the main character, Phoenix, a very old woman who went on a trek to get medicines for her sick grandson. In this journey, she encounters and overcomes many challenges and trials that are representative of the challenges that she faces in society as a â€Å"colored† woman. Frost’s poem takes the form of rhyming quintains of iambic tetrameter. That is, it contains stanzas, four to be exact, of five lines each, consisting of four metrical feet (Hengreaves), with the ABAAB rhyming scheme. The metrical length of the poem is relatively shorter than most poems while the number of lines per stanza is longer. Thus, even this form of Frost’s poem is already an indication of what the poem wants to convey, which is nonconformity.

Surrealism Art Essay Example for Free

Surrealism Art Essay Surrealism is an international art movement, which draws from the depths of the subconscious mind and explores the human psyche. Frenchman Andre Breton, who described Surrealism as ‘pure automatism by which it is intended to express the true function of thought’, championed surrealism in the late 1920s’. In this period of time, the world was inflicted with the two major wars, that filled humanity with horror and unimaginable terror. Some artists of this period were chosen illustrate these horrors by representing a psychedelic of images from the human mind or to seek an altered reality, which created the intellectual playground to these artists, as it aroused the philosophical argument of what is real and un-real. Surrealism is characterised by fantastic imagery and incongruous juxtaposition of subject matter, using a fascination with the subconscious mind. It is a type of Fantasy art that defines a psychological element, attempting to create artworks that explore the artists’ perception of their dreams, fears and imaginings. In turn, Surrealist artists attempt to represent their visions, by Looking through and creating an altered reality. This period of art dominated the art world during the period just before the Second World War, but still is current in the Postmodern world, continuing to flourish in its subjective approach to representing the imagination. â€Å"Surrealism! What is surrealism? In my opinion. It is above all a reawakening of the poetic idea in art, the reintroduction of a subject but in a particular sense, that of strange and illogical. † (Paul Delvaux) This quote is relevant when referring to the artist James Gleeson, as he explores the depths of the human subconscious mind, while creating his own imaginative world. He achieves this through the juxtaposition of seascapes with living organisms, self-portraits from the human fertile mind and the horror of social concerns through distorted imagery. Gleeson works mainly within a subjective context, where highly emotive paintings are drawn from the inner self . Gleeson paints to understand the difficulties faced with the stress and questions unknown in the modern world. James Gleeson is known as one of Australia’s major painter and important poetic art critic. In his long-lasting career that blossomed from the late 1930’s to the 1960’s, Gleeson wrote the first text in Australia that defined the meaning of Surrealism, and was known as Australia’s leading Surrealist artist.. While working within a subjective context, influenced by Salvador Dali, Gleeson’s overriding concept behind his work is that ‘humanity is driven by the subconscious mind’. Gleeson preferred to work in artificial light and avoided working in sunlight so that he was to paint his dreams and surreal landscapes in a more imaginative way. While the application of painting oil on canvas with luxurious textures of paint with a mixture of translucent glazes and rich encrustations, attracts his viewers, Gleeson’s works inspires the imagination of the viewer. In relevance to the quote ‘the reintroduction of a subject in a particular sense’ Gleeson’s works encourage his viewers to look through and beyond Surrealist’s artists concept of what is reality, and not only, the imagination of the subconscious mind. Gleeson presents his viewers with a number of observations so vivid in concentration, in order to tap into our own secret fears; the fear of the unknown. â€Å"We inhabit the corrosive littoral of habit† is presented with geological features of by a secluded beach. In which a man’s facial features and woman’s naked torso dissolve, revealing hollowness inside the figures. It was painted in 1940, just after joined Sydney’s Contemporary Art Society, where Gleeson became fascinated with the writings of famous psychologists, for which became major intellectual influences for his works. â€Å"We inhabit the corrosive littoral of habit† is in a traditional subjective context, with a historical form, as Gleeson’s metaphor for the dissolving figures in this piece, represents the corrosion of the world and the human mind between the world wars. Gleeson, like in almost all of his pieces, uses the method of abstraction to increase the sense of his altered reality and reawaken his audience to his subject matter. He has achieved this through his geometric composition of shapes, for which the placing of the objects is deliberate, yet absurd. The large scaled landscape and close up confrontation of figures attract the viewer. He has used a saturated balance of colours as a visual sensation for his viewers, heightening a realistic feel, but destroying it with the corroded figures. This is a direct relationship in the work between Gleeson’s subjective context as well as the terror of his historical outlook. This painting is an example of how Gleeson encourages his viewers to look through the painting and into the depths behind his altered reality of the horrors of war and the human fertile mind. We inhabit the corrosive littoral of Habit 1940 oil on canvas 40. 7 x 51. 3 cm National Gallery of Victoria, Melbourne Anonymous gift, 1941  © Courtesy of the artist In Gleeson’s piece â€Å"The Arrival of Implacable gifts,† he quotes that ‘The sea deposits all these things that were longed for, that turn out to be things that blind us or even destroy us’. Gleeson’s underlining message lies with the reintroduction of a subject in a particular sense of what draws from the subconscious mind for depicting reality. While a seascape rocky shore is represented, it is juxtaposed with human-like organisms presented in this artwork. This painting was painted in 1985, oil on canvas, in the stage where Gleeson had moved to making large scale ‘Psychoscape’ paintings. These workings had been a way of showing liquid, solid and air coming together directly implying the interface between the conscious and subconscious mind. â€Å"The arrival of implacable gifts† represents a range of distorted rocks, monsters and shells in a twisting state of metamorphosis. The imagery of this painting is abstractly beautiful yet horrific, denoting a feeling of uncertainty for the viewers, and promotes a dialogue with the unimaginable. He achieves this through the use of variance in contrasting colours of earthy tones. The deep space of softened green clouds hovering over the horizon juxtaposed with the swarming mass of rocks and monsters, of diluted earthy reds and browns, allowing his audiences eyes to drift throughout the painting into the imagination of the viewer. He has used a rhythmic texture in the piece; helping to heighten and guide the surrealistic feeling of a dreamlike scenario. Instead of engaging his viewers to look at or in the painting, he creates a strange and illogical scenario to reawaken his audience to look through his altered reality. The Arrival of Implacable Gifts 1985 oil on canvas 198 x 245 cm Art Gallery of New South Wales Sydney  © Gleeson/OKeefe Foundation My Body of Work has and will continue to explore the concept of looking through. Studying the altered realities of dreams, fears and imaginative has helped shaped my artist practice. Through James Gleeson’s outstanding talent of juxtaposing symbolic objects with the use of rhythmic texture, contrasting colours and abstracted landscapes, Gleeson has effectively helped influence in shaping my body of work. The use of juxtaposing objects with landscapes through the representing of these images with a range of gentle contrasting colours and translucent layering also has heightened the altered reality feeling in my works. The wide use of abstraction has also been an effective tool when creating more emotive works for my Body of Work. This has been a Direct influence from Gleeson, and he continues to inspire people all around the world with his outstanding reintroduction of a subject with the use of Surrealistic techniques. Gleeson has reawakened my views of Surrealism, to help paint from the subconscious mind and see way beyond what is seen with your eyes, but what lies within the imagination. â€Å"Surrealism is a word that is applied to those forms of creative art which are evolved, not from the conscious mind, but from the deeper sense of the subconscious†. (James Gleeson) The subjective context denotes works that strongly reflect artist’s experiences, imaginings, feelings and psychological experience. For Gleeson, his artworks tends to explore his mood and imagery of the darker aspects of the world. Exploring the subconscious mind, and for that an altered reality in his eyes; Gleeson’s work is considered so significant because he allows his artworks to have an emotional impact on his viewers. In relevance to the quote; â€Å"Surrealism! What is surrealism? In my opinion. It is above all a reawakening of the poetic idea in art, the reintroduction of a subject but in a particular sense, that of strange and illogical. † (Paul Delvaux), James Gleeson works with his poetic side to create a reintroduction to his altered realities for his viewers. References Art Gallery of New South Whales. (2000). James Gleeson- The arrival of unplaceable gifts. Retrieved 08 15, 2013, from New South Whales Art Gallery: http://www. artgallery. nsw. gov. au/collection/works/225/1985 Donald WIlliams, C. S. (1970). Art Now- Contemporary Art. McGraw-Hill Book Company. Israel, L. (2000). Senior Artwise. Jacaranda.  http://www.all-art.org/art_20th_century/gleeson3.html

Life After Death :: essays research papers fc

Life After Death As the irritating, yet monotonous beeps of the life-monitor in the emergency room began to slowly die away, George struggled to hang on. It's not my time yet, he thought. Please, give me just one more day†¦ The beeps soon became increasingly far in between, while the doctors frantically bustled on in a futile attempt to stabilize the dying man like a bunch of panicking bees trying to save their doomed hive from a pouring rain. The world turned hazy, then completely dark, as George felt himself slowly floating into the darkness. He flew and flew without end. Then there was the light - that infamous "light at the end of the tunnel." (Randles 2) It gave out a strange, comforting warmth that enveloped him, easing his fears and relieving all doubts. George somehow knew what to do - to just let go. He felt quite at home. Back on earth, the rhythmic, mechanical beeps suddenly turned into a solid, continuous high E, signaling the end. George was about to cross over. Being bathed in the strangely comforting light, he was soon greeted by his long- lost friends and relatives, beckoning for him to come, come join them. George wanted to stay. More than anything he cared for, George wanted to stay right here, basking in the light of love. But he felt something pull him back. Wait, not yet, he thought. It's not my time yet... The next moment, George was somehow reunited with his physical body, lying on that uncomfortable hospital bed, amidst the doctors sighing in relief, surrounded no longer by that soft glow, but again by that rhythmic beep, beep, beep†¦ Is there a parallel between George's account of a near-death experience (NDE), and what really happens when we ourselves die? Is there indeed a part of us that conquers death and continues to live a different kind of existence where it has new powers and undergoes unfamiliar experiences? Is there really a heaven, or numerous heavens, full of blissful joys awaiting some of us and a hell, or countless hells, full of different punishments for others? Or is physical death, in fact, the end of life as we know it? Such questions about death and dying has intrigued humanity since the dawn of time. One area to which we might look for some answers to this puzzle is religion. Unlike science, dealing only with the material and tangible, traditional religion takes another view of our reality by recognizing the validity of metaphysical experiences. World's major religions, such as Hinduism, Buddhism, and Christianity, as well

Marketing of Haagen Dazs Essay

ew York City, but soon distribution expanded throughout the east coast of the U. S. , and by 1973 Haagen-Dazs products were enjoyed by discerning customers throughout the United States. n 1976, Mr. Mattus’ daughter Doris opened the first Haagen-Dazs ® Shop. it was an immediate success, and its popularity led to a rapid expansion of Haagen-Dazs ® Shops across the country. in 1983 Mr. Mattus agreed to sell the Haagen-Dazs brand to The Pillsbury Company, which remained committed to the tradition of superior quality and innovation on which Haagen-Dazs ice cream was founded. since then, it has become a global phenomenon, available in 50 countries. the same careful attention to quality that Reuben Mattus built into every Haagen-Dazs product remains today. ce cream lovers the world over now recognize the unique Haagen-Dazs logo as synonymous with the ultimate super-premium ice cream. from the beginning, Haagen-Dazs ice cream has sought to innovate and bring new frozen dessert exp eriences to its customers, including distinctive flavors such as vanilla swiss almond, butter pecan, and dulce de leche, to name just a few. Haagen-Dazs was also the first to introduce the world to ice cream bars for a grown-up palate, with the introduction of the Haagen-Dazs brand ice cream bar line in 1986. other super-premium innovations followed, with frozen yogurt in 1991 and sorbet in 1993. o this day, the Haagen-Dazs brand remains committed to developing exceptional new super-premium frozen dessert experiences, releasing new flavors every year. Origin of brand name Mattus invented the â€Å"Danish-sounding† â€Å"Haagen-Dazs† as a tribute to Denmark’s exemplary treatment of its Jews during the Second World War, and included an outline map of Denmark on early labels. The name, however, is not Danish, which has neither an umlaut nor a digraph zs; nor does it have any meaning in any language or etymology before its creation. Mattus felt that Denmark was known for its dairy products and had a positive image in the U.